Analytics

WorkHound is a real-time feedback platform designed for frontline workers and their employers. It enables the collection and response to anonymous worker feedback, providing analytics to gain deeper workforce insights, reduce turnover, enhance employee retention, and increase profitability.

The analytics component of the product was fragmented, presented in a suboptimal format, and required extensive customer support for custom data reporting beyond the built-in features.

The solution was to create a more powerful analytics platform within the product, offering a modern, intuitive interface that allows users to delve deeper into their data.

Discovery


Collaborated closely with the Product team, Tech Serve, Customer Success team, and customers to assess the current ad hoc analytics and data reporting across our product and third-party software. This review enabled us to understand our current capabilities and pinpoint opportunities for enhancing our analytics offerings within the dashboard. The goal was to empower dashboard users to delve deeper into their data independently, reducing their reliance on customer success managers for assistance.

Concept Designs
Following our product style guide, I crafted the user experience by employing interactive data visualizations like charts, tables, modals, and filters. These elements were strategically organized and segmented to convey a clearer narrative to users, enabling them to comprehend workforce feedback and the company's responses. By integrating real-time analytics directly into the standardized dashboard, we minimized reliance on external reporting by the Customer Success team.

Prototype & Test


I designed a simple clickable prototype using Figma. Working closely with the Product team, I facilitated meetings with users to review the new Analytics designs and collect feedback on workflows and visualizations, ensuring user comprehension of the data and functionalities. We iteratively refined the design based on this feedback.

Final Design & Handoff
 

The final design was finished in Figma, complete with annotations for developers. I collaborated with the engineering team to address inquiries and conduct UAT on different UI components during the construction phase.

The new Analytics platform received acclaim and significantly enhanced the value proposition for our existing customers. It also bolstered WorkHound's appeal as it expanded into diverse targeted industries.